Challenges for an NFL Agency
NFL Combine week is here and is the most important week of the year for an NFL agent. Many hours and dollars have been spent recruiting and training clients, and careers can be made or broken off of a fraction of a second. Darren Heitner of Forbes has more on the challenges of a growing NFL Agency
The 2015 NFL Scouting Combine is set to begin February 17 and will continue through February 23. After only 7 months of existence, Atlanta-based startup sports agency Element Sports Group is sending 6 of its 7 rookie clients to the event. Founders Michael Perrett and Kevin McGuire, former employees at competing Atlanta-based sports agency, SportsTrust Advisors, are admittedly overwhelmed with excitement for their first NFL Combine on their own despite their combined decades of experience in the industry, understanding that they have many sleepless nights ahead of them and depletion of their bank accounts due to the exorbitant costs attached to preparing players for the important experience ahead of them.
“It’s Wednesday to Sunday, non-stop, 8 a.m. to 2 a.m.,” explained Perrett while discussing the NFL Combine. ”By the time Sunday hits, you just want to get on a plane and head home.”
Perrett and his partner McGuire represent South Carolina offensive lineman A.J. Cann, tight end Rory “Busta” Anderson and quarterback Dylan Thompson, Auburn wide receiver Sammie Coates and running back Cameron Artis-Payne, Florida center Max Garcia and Ohio State cornerback Doran Grant. All but Thompson have been invited to participate in the NFL Scouting Combine.
Sending 6 rookie clients to the Combine is no short task. It is also an expensive venture. All 6 players, as well as Thompson, have been preparing for the NFL at training facilities with costly fixed fee retainer agreements in place. Element Sports Group sent 3 of its clients to EXOS (formerly Athletes’ Performance), 1 client to IMG Academy in Bradenton, Florida, another player to XPE Sports and two clients toGoldin Athletic Training Association (GATA) in Atlanta.
“As business owners, the costs rise every year,” added Perrett. ”That’s an investment we are willing to make.”
Perrett would not state exactly how much money he and McGuire have spent thus far to prepare his players for the Combine and NFL Draft, but he did say that his startup company has paid a significant amount of money.
“It’s not just training,” explained Perrett. ”It’s housing, meals, physical therapy, rental cars, if a guy wants to fly home for a weekend to visit mom or have girlfriend come visit him. It’s a major investment we are willing to make. You want to be in the business of representing top players, this is just what it is.”
The expenses tied to preparing their clients are coming to a close. Now Perrett and McGuire are focused on what will take place during the sleepless days and nights that await at the NFL Combine in Indianapolis. They have their rookie clients to take care of, but also will be hard at work trying to get deals done for their veteran clients before free agency arrives.
“We’re seven months into this, but we have 27 clients, 7 of which are rookies,” said McGuire. ”To be in its infancy with so many clients, it shows what kind of success we’ve had and what kind of success we hope to maintain going forward.”
NFL veteran clients of Element Sports Group include Cincinnati Bengals defensive tackle Geno Atkins, Pittsburgh Steelers defensive end Cameron Heyward and Jacksonville Jaguars running back Denard Robinson.
For more information about an NFL agent, contact a Seattle NFL Agent.